Effective Jan. 1, 2014, the Mayfly Group, LLC, Colorado Springs, Colo., will acquire the Manchester, Vermont-based Orvis Company’s Ross Reels subsidiary.
Orvis acquired Ross Reels from 3M in June 2013 as part of an acquisition
that also brought flyline manufacturer Scientific Anglers under Orvis
ownership. Based in Montrose, Colo., Ross Reels produces mid-priced fly
reels. Since acquiring Ross, Orvis has developed a clear growth strategy
for its Scientific Anglers brand, while concurrently struggling to
integrate the Ross Reels brand into its own reel business. “It became
clear that Ross is not a strong fit for Orvis’ long term strategy,”
according to Jim Lepage, President of the Orvis subsidiary operating
both Scientific Anglers and Ross Reels.
The Mayfly Group, LLC operates various sporting brand names including Abel Automatics, Inc.,
the manufacturer of Abel fly reels and accessories in Camarillo, Calif.
“With the help of the Abel engineering team, the Ross brand will be
updated and new products added; in addition, Ross will
re-introduce selected reels from its former product lineup,” said David
Dragoo, president of Mayfly.
“We respect the company’s strong tradition, outstanding workforce,
well-run factory and quality products. We are happy to have found a
strategic buyer that can give Ross Reels the attention it deserves and
look forward to seeing it prosper and grow in the years to come. We
wish Ross and its employees nothing but the best,” Lepage said.
About The Mayfly Group
The Mayfly Group, LLC is a private investment company founded in
Colorado Springs, Colorado. According to its mission statement, The
Mayfly Group’s intent is “To provide outdoor enthusiasts with the
best and most dependable products in the world while engaging in efforts
to protect and sustain our natural environment.”
About The Orvis Company
Founded in Manchester, Vermont in 1856, Orvis pioneered fly-fishing and
the mail order industry in the United States. A leading corporate
steward for the environment, Orvis contributes 5% of pre-tax profits
every year to protect nature.
About Ross Reels
Founded by Ross Hauck in 1973 and acquired by Orvis in June, 2013, Ross
manufactures fly reels, fly rods, complete fly fishing outfits, reel
outfits, rod cases, fishing pliers and other outdoor related products in
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