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Tuesday, November 22, 2011

Orvis Makes Consumer Reports 2011 “Nice” List For Second Holiday Season

Annual Consumer Reports Naughty & Nice List Rates Top Ten Retailers in Each Category in Regard to Shopping Policies

SUNDERLAND, VT (Holiday 2011) -- With Black Friday and Cyber Monday just days away, Consumer Reports has announced their 2011 Naughty & Nice Holiday List. First introduced in 2010 as part of a public-education campaign, the Naughty & Nice Holiday List looks at shopping policies and the companies behind them, citing the top ten “Nice” and top ten “Naughty” retailers.

The Orvis Company has once again earned a berth in the top ten “Nice” ranking based on the company’s top-notch customer service, which includes live chat on its website to better serve customers by initiating a personal online dialog when they linger on a product. “At Orvis, our customers always come first,” explains Perk Perkins, CEO of The Orvis Company. “We are honored to be recognized by Consumer Reports for our efforts, particularly for the Live Chat service on our website, just one of many innovations designed to serve our customers better.”

The Naughty & Nice Holiday List is based on input from Consumer Reports reporters and editors who cover shopping, travel, hospitality and telecommunications. Consumer Reports notes that the Naughty & Nice Holiday List is based on specific policies and is not reflective of a company as a whole. This year’s List includes high profile companies from a variety of fields including: air travel, electronics, apparel retailing, credit-card lending and concert ticketing.

The full report can be viewed at www.consumerreports.org. For more information on Orvis visit orvis.com

About The Orvis Company

Founded in 1856, Orvis helped pioneer the mail order industry in the United States. The company now operates more than 80 retail stores in the U.S. and the U.K. including its Flagship store in Manchester, VT and maintains a network of over 400 dealers worldwide. The oldest continuously-operated catalog company in the country, Orvis is the premier outfitter of the distinctive country lifestyle and sporting traditions. Learn more at www.orvis.com.

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