San Francisco based company Tenkara USA announced that Orvis, industry leader in fly-fishing equipment, will start carrying Tenkara USA’s rods, line and flies and helping promote the Japanese method of fly-fishing called tenkara.
Tenkara is a very simple method of fly-fishing, which uses only a
rod, line and fly (no reel). The line is tied directly to the end of the
rod, and while the casting technique is similar to Western fly-fishing
it is also easier to learn.
Tenkara USA was founded in 2009 by Daniel Galhardo and is the first
company to introduce and promote the method and equipment for tenkara
outside of Japan. Since its introduction, tenkara has developed a
passionate following and growing popularity in the US, Canada and
Galhardo thinks this partnership with the 156-year old Orvis company
represents a huge milestone for the sport. “Tenkara has generated a lot
of heated debate within the fly-fishing community over the last couple
of years. Having a well-established fly-fishing company like Orvis
embrace the method and promote it to its customers is an irrefutable
validation of tenkara”, said Galhardo.
Orvis contacted Tenkara USA in early 2012 expressing interest in
their products. Galhardo says, “The trust a large company like Orvis is
putting on Tenkara USA based on the quality they saw in our equipment
speaks to our worldwide leadership on tenkara”.
Tom Rosenbauer, Director of Marketing at Orvis, sees a potential for
tenkara to remove many of the typical barriers to entry new fly anglers
experience. “Tenkara can be a great way for people to get introduced to
fly-fishing. Eliminating the reel and line handling removes a lot of
the complexities of the sport, and the ability to get a drag-free float
on pocket water makes it easy for novices to grasp this concept. Plus,
it’s inexpensive and the tackle is simple and not intimidating”, said
Rosenbauer added that tenkara is not only a refreshing forte into
fly-fishing for westerners, but also a good way to introduce children to
the sport. “Tenkara is something fun and new (actually hardly new, but
new to Americans) to try for fishing smaller trout streams and panfish
ponds. It’s simple and brings you back to the essence of
fly-fishing. I know I will be teaching my 7-year-old how to fly fish
with a Tenkara rod on a local bluegill pond.”
Tenkara USA’s current product lineup includes six rod models, and a
couple of different lines, and four fly patterns specifically designed
for tenkara. Orvis will initially be offering one of Tenkara USA’s most
popular rods, the 12-foot long Iwana model, along with the tenkara lines
and flies designed specifically for tenkara. The tenkara gear is now available on Orvis’ website.
About Tenkara USA
Tenkara USA is a fully independent, US-based company. Founded in 2009
by Daniel W. Galhardo, Tenkara USA is the first company in the US fully
dedicated to bringing the Japanese method of fly-fishing, tenkara, to
those in pursuit of a simpler and more effective way to fly-fish. For
more information, visit www.tenkarausa.com.
About OrvisIn 1856, Charles Orvis founded the
Orvis Company in Manchester, Vermont, offering the finest fly-fishing
equipment, and priding himself on customer satisfaction and service.
Today, along with their world famous fly-fishing gear, Orvis offers
distinctive clothing, home furnishings, gifts, and dog products.
They are the longest-running mail order business in the United
States. For more information, visit Orvis.com.
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